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Your First Kill!

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My good buddy Sam passed this link along to me a little while ago, but I haven’t gotten around to posting it until now.

This is the latest ad campaign for Assassin’s Creed II video game coming out for XBOX 360 and PS3.  The following print advertisement is featured in the latest issue of Game Pro magazine.  The two page ad starts off with a blank white page emblazoned with the words, “the first one is always the hardest.”  This page is actually glued to the following page and is meant to be torn…ultimately giving you your very first kill–congratulations!  Simple, interactive, and a hint of twisted darkness!  A very creative piece of print advertising that’s definitely generating some hype.  Great example of thinking outside the box page.

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Assassins-Creed-II-Magazine-Ad-Best-Game-Ad-Ever

This entry was posted on October 26, 2009 at 4:50 pm and is filed under Creative Campaigns, Print, Products . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

One Response to “Your First Kill!”

  1. Assassin’s Creed 2: Eyes « Vivid Underground Says:
    November 11, 2009 at 5:08 pm

    [...] of you may remember my previous post on the print advertisement for Assassin’s Creed II about a week ago.  Well they’re at [...]

    Reply

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